
Email Copywriting For Mental Health Professionals & Brands
Did You Know That Emails Are an Indespensable Tool For Your Practice’s Marketing Success?
Email isn’t just another marketing tool, it’s one of the most powerful ways to build and sustain meaningful connections in your mental health practice or brand. Their power lies in how they land directly in your audience’s inbox and create a personal, one-on-one channel for engagement.
But here’s the challenge: in a world overflowing with digital noise and constant distractions, how do you make sure your emails stand out, get read, and truly resonate?
A Successful Email Copy Should
Build trust and connection: Your emails should reflect your unique voice and approach, making clients feel understood and supported.
Educate and inspire: Whether you’re sharing insights, mental health tips, or resources, your emails should provide real value.
Encourage engagement: A great email doesn’t just sit in an inbox—it invites clients to take the next step, whether that’s replying, booking, or reading more.
Feel personal, not generic: The best emails make readers feel like you’re speaking directly to them, not just sending out another marketing blast
Nurture long-term relationships: Consistent, meaningful emails keep you top of mind, so when someone is ready for therapy or your services, you’re the first person they think of.
You’re already juggling so much: sessions, client care, admin work, and the ever-growing to-do list that comes with running a mental health practice or brand. Keeping up with an engaging, effective email strategy? That’s a whole job in itself.
The truth is, writing emails isn’t just time-consuming; it can feel overwhelming. Maybe you’ve experienced:
Struggling to find the right words: You know what you want to say, but getting it onto the page is another story.
Not knowing what to send: Staring at a blank screen, wondering what kind of emails will actually resonate with your audience.
Inconsistent email schedules: You send a couple of emails, then fall behind because you’re too busy.
Low engagement: You’ve tried sending emails, but they don’t get replies, clicks, or bookings.
Feeling unsure about marketing: You want to promote your services but in a way that feels ethical, aligned, and true to your values.
Let Me Take the Weight Off Your Shoulders
Here’s What You Get Working With a Professional Mental Health Copywriter
A feeling of deep relief as you cross “email marketing” off your to-do list
No more stress, no more scrambling for the right words, just thoughtful, well-crafted emails that work for you while you focus on what you do best.
Compelling, well-structured emails
Each email is carefully crafted to capture attention, keep readers engaged, and guide them toward the next step.
Messaging that fits your voice
Your emails will feel like you! Whether that’s warm and conversational, professional and informative, or somewhere in between.
Subject lines that increase open rates
Thoughtfully written subject lines designed to cut through the inbox clutter and get your emails read.
A clear and ethical approach to marketing
No pushy sales tactics, just authentic, value-driven communication that aligns with your mission.
Engaging call-to-actions
Every email includes a natural next step, like booking a session, reading a blog post, or replying to start a conversation.
VALUE and nothing but VALUE
Every email is designed to serve your audience, nurture trust, and provide meaningful insights that keep clients engaged and connected.
The Mental Health Email Copywriting Packages
Don’t see the right package? No worries. I can always create a custom email package unique to your needs. Just reach out below, and let’s have a conversation!
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3 emails between 300-600 words
2 subject lines for each email
Compelling CTAs
1 revision
$350
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5 Emails between 700-1000 words.
2 subject lines for each email
Compelling CTAs
2 revisions
$550
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7 emails between 1000-1400 words.
2 subject lines for each email
Compelling CTAs
2 revisions
$750

FAQs
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I write a variety of emails, including welcome sequences, newsletters, promotional emails, client nurturing emails, appointment reminders, and more. Each email is unique to your voice and goals.
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Yes! I take the time to understand your unique tone, values, and messaging style so that every email sounds like you and aligns with your brand.
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Turnaround time depends on the project size, but typically, you can expect delivery within 8-15 business days. Rush options may be available if needed.
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First, we’ll discuss your goals and audience. I’ll send you a thorough questionnaire to fill out. Then, I’ll draft the emails based on our strategy. You’ll have the chance to review and request any edits to ensure they feel just right.